When
Gwen Crider smiles, she is ageless. Even when she is contemplative,
it's hard to figure how old she is. And really, who cares? She's got
the ebullience and inquisitiveness of a college student, but when
she opens her mouth to speak, you know you're dealing with a woman
with real life experience under her belt.
Perfect for
the leader of a children's museum.
Crider, a
Washington, DC, native, was appointed executive director of Austin
Children's Museum (ACM) last February, with a two-year initial contract.
Upon first meeting, it's easy to see why she won the board of directors'
vote. She wears her confidence as comfortably as her work attire,
which on a brisk November afternoon consists of gray khaki slacks,
a gray-and-green plaid blouse, small gold loop earrings and practical
black walking shoes. Her hair is cropped, almost boyish, with a
shimmer of reddish highlights. Crider, who's worked for The Port
Authority of New York and New Jersey, the Smithsonian National Air
and Space Museum, and Atlanta's SciTrek (science and technology)
Museum, has the demeanor of a school teacher. Her enthusiasm is
palpable, contagious. Her vision is far-reaching and eloquently
articulated, indicative of someone who has navigated major bureaucracies.
What she discovered along the way was a strong desire to serve community
in a very direct way. And what better way than through children?
"Part
of working with kids is enlightened self-interest," Crider
says. "Trying to provide them with what they need for healthy
development is essential. I'd do it anyway, but I recognize that
my future, our future, really will be in their hands. And I think
most adults on some level-whether it is as parents, as Sunday schoolteachers
or as school-crossing guards-realize
they have an impact in shaping kids...We all do what we can. Hopefully,
we do what we love."
Crider flashes
a high-beam smile that says she's doing what she adores. The forty-seven
year old doesn't have children, but she's spent most of her life
working on their behalf.
Following
an organic path through public service, starting with rehabilitation
counseling for troubled youths, Crider's career seems to have led
her inexorably to this position. Here, she can shape the future
of a growing institution, using her organizational skills as well
as her desire to bridge communities and cultures. A museum-particularly
a children's museum with an annual budget of nearly two million
dollars-provides a prime opportunity.
"In
neighborhoods of old, institutions were fundamental parts of the
neighborhood," she says. "They weren't something distinct
and separate; they were something vital and
part of the community. I think (the ACM) has been a vital part of
Austin's community. Its fundamental beginning was being a place
for everyone, for kids of all ages in Austin, and I think the museum
has always cherished and maintained that."
ACM President
Gerald Torres says Crider is the ideal person to further that aim.
"Gwen clearly has the capacity to reach out across all the
constituencies that we serve," he says, recalling his first
meeting with Crider in 2000, during the museum's search for a new
executive director. "She was as committed as the board is to
ensuring that the museum serves all of Austin. Those were critical
impressions I had of her initially, and as we brought her back (for
subsequent interviews), those were confirmed."
The
past couple of years have represented an important juncture for
the museum, which opened in 1987 on West Fifth Street, in West Town
Commons. When the search began for a new director, Torres says,
"we had just moved into our new space downtown and we had decided
to work on our long-range plans. Deborah Edward (the former and
founding executive director) had decided to do something else, and
we were interviewing candidates within the framework of, 'Who's
going to be able to lead us through the planning that we have to
do, and take us into the next phase?' We were looking for someone
with experience in science and technology (Crider was president
and executive director at Atlanta's SciTrek Museum before coming
to Austin), and wewanted someone with national experience. Gwen
certainly brought those qualities to the table."
In Crider's
first eleven months, she has worked closely with the board and other
cultural and educational entities to define the museum's future
and map its course. In 2001, the goal was to enhance the facility's
existing features, including exhibitions and programming such as
Cultural Connections, a multicultural program with monthly workshops
and theatrical performances exploring traditions from around the
world. Another core element is Community Collaborations, a program
designed to connect the museum with other community organizations,
such as Child Inc., the local Head Start program.
In 2002,
Crider will oversee the debut of the museum's Music Gallery, a hands-on,
live performance space.
"The
Music Gallery opens in March," the director says. "Austin
has such a rich heritage in music that we thought it was just real
important to make that a part of who we are. So we are converting
our exhibition theater space into a Music Gallery where kids will
be able to experiment with different instruments and engage in role-playing,
so they can see themselves on stage." The Music Gallery will
provide equipment, props and simple costumes to engage children
in creative, expressive and cooperative play. In addition, the museum
will work with KLRU-TV to create "Austin Kiddie Limits,"
which will serve as a venue for live performances featuring local
artists and other guests. Currently, the board and staff are solidifying
performances and schedules for the year, as well as festivities
for the Music Gallery's opening.
Also in 2002,
the museum will renovate its Infants and Toddler Gallery, plans
for which are still in the early stages. Crider hopes the space
will include a water playspace to underscore the significance that
water plays in Austin's everyday life. ("Plus, all children
love water," she adds.) In addition to the 2002 renovations,
which include redoing the museum's entrance, the facility will continue
to broaden its programming and strengthen alliances with the Austin
Independent School District and other organizations.
All of these
elements dovetail with Crider's background in public service and
education.
"What's
curious to me is that my work has always been, in some way, shape
or form, about education. And when I've moved away from it, I've
been drawn back to it," says Crider, who studied educational
psychology at the University of Connecticut and later attended George
Washington University, where she earned a master's degree in public
administration with a concentration in urban management.
After graduating
from GWU, Crider was recruited by The Port Authority of New York
and New Jersey. During her twelve years with The Port Authority,
Crider worked for the Authority's world trade institution, which
helps New York- and New Jersey-based companies break into international
business.
Early in
life, Crider foresaw a career in politics or public service. Urban
management emerged as "a way to be politically involved and
avoid the hassle and all the negative sides of running for election,"
she says. "But I decided years ago that there are lots of ways
you can be more effective in creating change and helping people
without getting into the formal political structure."
Having been
raised in DC, Crider's love for politics isn't surprising, nor is
her interest in education. Her father was a government security
guard and her mother was a teacher's aide.
When she
left The Port Authority, Crider took a position that combined both
her passions. She became deputy director for the Smithsonian National
Air and Space Museum, one of the federal government's premiere educational
facilities, attracting more than eight million visitors annually.
During her three years there, Crider handled day-to-day operations,
"helping to plot our course, if you will." Crider looks
back with pride at her role in helping to plan the Air and Space
Museum's expansion, which finally broke ground in October 2000.
One facet of the expansion is a restoration workshop, which will
allow the public to see how artifacts are restored for the collection.
As much as
she enjoyed working for the Smithsonian, Crider missed having a
more direct link to the local community. "I like to get as
close to the source as I can," she says. Although the Smithsonian
offered her an unprecedented opportunity, the museum's scope went
well beyond the needs of DC's population, and Crider has always
craved an intimate, more immediate exchange with the public she
serves.
"The
Air and Space Museum is a national treasure," she observes.
"But for me it really is about being able to go out and talk
to a school, for example, hearing firsthand what they would hope
the institution could provide in terms of support, and knowing that
there was an opportunity for me to do something about that."
When Crider
became executive director of Atlanta's SciTrek Museum in the midnineties,
she got that opportunity. During her four years there, she worked
with various sectors to ascertain the museum's goals, enrich outreach
programs, strengthen exhibitions and help retire capital debt. In
doing that, she forged relationships with high-tech companies, corporate
and foundation leaders, educators, and government officials, says
SciTrek Chairman Charles Whitney.
"What
she really did superbly here was she built some bridges that were
very important. SciTrek is a modest institution, and under Gwen's
tenure she had a vision of creating a new museum that would have
plugged us into both the technology and education communities in
a way that she felt would benefit the city," Whitney says.
Part of that
vision lay in positioning the museum to house a Challenger Learning
Center, a topnotch educational program on air and space technology.
Founded by the surviving families of the Challenger Space Mission
crew, the international program is a much-coveted amenity for any
science and technology institution; since its inception in the late
eighties, forty-two such centers around the world have been approved
by the Challenger Learning Center Network. With her contacts and
background, Crider was able to secure the prized endorsement, says
Margie Baumgartner, vice president of business development at SciTrek.
Unfortunately, the stamp of approval did not include financial grants,
and the project has been put on hold for lack of museum funding.
Around the
same time the Challenger Learning Center was approved, SciTrek Museum
hit hard times-a problem that's plagued the museum since it opened,
according to Baumgartner, who is still at SciTrek. Although Crider
helped retire the three million dollar capital debt during her stewardship,
by summer 2000 the museum faced a potential shortfall for operations
of seven hundred thousand dollars. By the time Crider left SciTrek
in December 2000, the possibility of closure clouded its horizon.
The board, staff and supporters averted disaster in the first months
of 2001, but it was an unfortunate farewell note for Crider, and
one that she still pains her.
A brief news
story on SciTrek's financial woes appeared in the Austin American-
Statesman last January, in which Crider's role was examined. Although
explanations of the budget deficit remained murky, even as she was
leaving, SciTrek Chairman Charles Whitney defended Crider. "We've
been close to the edge often over the last decade," Whitney
told the Statesman. "Thanks to (Crider), we're better off now
to a much greater degree."
ACM board
members say Crider alerted them to SciTrek's problem, and after
investigating further, the board decided it still had chosen the
right executive director.
"We
discussed the issue with Gwen, we listened to her response, and
we were fully satisfied with the questions and the responses,"
says Gregory Kozmetsky, ACM's immediate past president, who headed
the selection committee. "If there had been grounds not to
(honor the job offer), we would have had to look at the situation
at the time."
Torres echoes
the sentiment. "We went through a very detailed search process
and that issue came up during the search, and Gwen talked about
it with us. And when the story ran, we looked further into it, and
it didn't strike us as a major issue."
When asked
about it, Crider, who worked with three chief financial officers
in her four years at SciTrek, discusses her last months there with
some chagrin. "What I'm comfortable saying is something I believe
to be true. SciTrek is an institution that has struggled financially
from its very beginning. It was, and continued to be while I was
there, a
hand-to-mouth operation. It had been in the position of near closure
before, as many cultural institutions in Atlanta have...While I
was there, we were able to do some great stuff, but the museum,
financially, did not continue to grow strong. And once again, it
faced a crisis," she says. "I think one of the challenges
that many nonprofits face is, if you want a leader to do the visionary
kind of focus and growth-the outside work- then you really need
a strong internal team. SciTrek didn't have that because of the
turnover in the key financial position."
SciTrek Chairman
Whitney concurs. "The real problem was we went through a series
of CFOs, and because we didn't have any continuity, we weren't able
to quantify the financial status. Gwen knew there would be a problem,
but I don't think she knew what the real number was. Nobody knew...With
the benefit of hindsight, we should have had stronger help for her
in the financial arena." He adds that Crider was probably asked
to wear too many hats at a time when the museum was expanding rapidly.
Asked what
he would say to Austin about Gwen Crider, Whitney said, "They
got a winner. They got a great person who has a lot of talent. I
think you're going to be impressed with her."
Crider says
she has no fear that a similar financial situation could occur at
the Austin Children's Museum. "Here, there is a clear number-two
person, so there is a real management team. Plus there is a really
strong finance com mittee," she says. "This museum has
done a lot of work in developing communication tools to be sure
that everyone who needs to, understands our finances. Everyone who
needs to be is actively engaged in making sure the resources are
there."
Like every
other city in the country, Austin has experienced a tightening of
the belt recently but Crider doesn't see that as an obstacle for
the museum and its goals. And listening to Crider outline those
dreams, watching the enthusiasm play across her face, it's difficult
not to picture what she foresees: A lifelong learning center, a
source for information and constructive play that reaches people
of all ages. Learning shouldn't be just for kids, she says. Those
"aha moments," as she calls them, should be part of a
never-ending adventure. And children's museums don't have to be
just for toddlers to teens; they can also be for the adults in a
child's life.
"Long-term,
we believe-and again this is part of what we're studying-...there
is a unique opportunity here to create a lifelong learning center,
one that not only serves a one year old, but also provides programs
for her parents or grandparents. Right now, we're focusing on programs
for kids zero to nine, and when we talk about lifelong learning,
we're talking about keeping that sense of discovery alive. To me,
if you can't find that kind of discovery and joy, regardless of
age, it's sad. To me that's what it's all about."
The Austin
Children's Museum, which drew about two hundred thousand visitors
last year, is ideally positioned because it already takes a multidisciplinary
approach, Crider says. But she is reluctant to give more details
on the plan. The concept is still being discussed with the board
of directors, the Austin Visitors and Convention Bureau, cultural
leaders, educators, and the committee of visitors, the latter composed
of representatives of organizations invited to share ideas on how
the museum can better serve the community.
"It
needs to be an evolution," she says. "I've been here for
ten months (at press time last month) and I can't begin to pretend
to know what this community needs. A big part of what I've been
doing this year is listening. I don't want to put an artificial
timeline on something, because ultimately that would lead to its
failure."
What Crider
can do, and is happy to do, is articulate her views on the importance
of institutions like the Austin Children's Museum and the crucial
part they play in the "development of a whole person,"
starting from infancy. Aside from offering weekly early learning
programs in math, science, languages and other disciplines, the
museum has a core commitment to the arts and humanities, cultural
exchange, and bridging socioeconomic strata.
"My
interest really piqued when I got in this business and I saw what
museums could be and could do for kids, in terms of getting them
excited and engaged," Crider says. "When you realize that
for many, many years, museums, for many people, were viewed as these
high-class stuffy places-not for everyone. And I think seeing more
children's museums began to change that attitude. You began to introduce
children to things that would carry through
with them into adulthood." She mentions that as a kid growing
up, even in the city of Washington, DC, she didn't go to museums
much.
"I think
museums have come a long way in terms of reaching out to everybody,
in terms of letting people know you don't need any kinds of special
skill or status to enjoy them. Art can be enjoyed by anybody, and
if you start kids out going to a museum and associating a good experience
with museums, I think that will stick with them as they grow older."
As for children's
museums, even ones that hope to engage children of all ages, Crider
believes they are increasingly important as schools across the country
deemphasize the arts in favor of scholastic advancement.
"I think
that places like children's museums give kids a chance to be kids,
without the pressure of having to achieve. Kids today are very scheduled;
they're involved in fifty million things. They need the opportunity
to debrief." They'll have plenty of time later to enjoy all
the pressures of adulthood, she adds.
"Our
goal is to be the most all-out absolutely phenomenal children's
museum, bar none! So that if a family is trying to figure out 'What
do we want to do this weekend?', it's a no-brainer," she says.
Crider glances
at her watch and realizes that she needs to get to her next meeting.
Downstairs on the main floor of the ACM, brightly colored hands-on
exhibits vibrate with activity, echoing with the sounds of young
voices. A lone, high-pitched squeal travels up the corridor. Crider
laughs.
"That's
what it's all about," she says.
Shermakaye
Bass agrees that it's all about the "aha moments." In
getting to know Crider, she had many.
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